7 questions for enhancing the value of your healthcare social media program
Enough about you (mr. or ms. prospect), let’s talk about me (my organization). Enough about me (my organization), let’s talk about you (mr. or ms. prospect). Which sentence better describes the nature...
View ArticleHospital marketing – to blog or not to blog?
This is not the question. It’s been a couple years since I gave a conference presentation about why healthcare system and hospital marketers should “enter the blogosphere” as the nucleus of their...
View ArticleHealthcare marketing, momentum & social media
Momentum not only relates to the state of your brand or business today, but about where they’re headed. The fate of which rests with consumers. They’re either attracted to you – because you’re hot,...
View ArticleNow Trending: Adventure Lifestyle Brands
How can you get away from it all, while still being connected? Tech has taken over. Preparing for a hike (like I did this past weekend), you’re more likely to see someone glued to their phone, than...
View ArticleHospital marketing’s real social media opportunity
I read this article – Social media engagement: A conundrum for hospitals – in the Westchester County Business Journal. It talks about the fact that transparency of social media for hospitals can be a...
View ArticlePinterest for Beauty and Skincare Brand Marketing
This past September, Pinterest released its monthly user total for the first time since the social media platform’s launch, and the number was big. Over 100 million big. Unlike Facebook, which has...
View ArticleBuilding An Adventure Lifestyle Brand: Interview With Passenger Clothing...
Add another exciting brand to the list of adventure lifestyle brands like LL Bean, REI and Patagonia. It’s UK-based Passenger clothing, launched in 2012. As a brand strategy + activation firm focused...
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